Armenian Taverna — hub

as of Sat 10 Oct 2026-10-10

Needs you 40 items

Approvals waiting 14

DateChannelTitleWhyFile
emailDouble opt-in, confirm your emailUK law and Brevo need a confirmed opt-in before anyone gets marketing email. This one is short, so the guest presses the button.content/email/automation-1-double-opt-in.md
emailWelcome 1 of 3, where to startThank the new subscriber while the sign-up is fresh, and give a first-timer one easy reason to book.content/email/automation-2-welcome.md
emailWelcome 2 of 3, off the coalsShow the one thing nobody else on the square does, and keep the new subscriber reading.content/email/automation-3-welcome-off-the-coals.md
emailWelcome 3 of 3, a long table for your groupPlant the group booking, which is where December's money is.content/email/automation-4-welcome-groups.md
Sat 10 OctinstagramLavash on the tonirOpen the feed with the format that has the strongest proof in the category, lavash on the oven wall (186M views, research/2026-10-01_armenian-content.md).content/posts/2026-10-10-lavash-tonir-ig.md
Sun 11 OctfacebookLavash on the tonir (Facebook)Give the older local Facebook audience the lavash clip with the part the Instagram cut leaves out, how to eat it.content/posts/2026-10-11-lavash-tonir-fb.md
Sun 11 OctinstagramThe room at nightShow people who have never been in what the room looks like at night, in the format with the highest Instagram engagement (carousels 0.55%, research/2026-10-01_what-works.md).content/posts/2026-10-11-room-at-night-ig.md
Tue 13 OctinstagramKhorovats on the coalsEstablish khorovats as the signature in week one, with a format that travels even from small accounts (a khorovats short got 95,784 views from a 145-subscriber channel, research/2026-10-01_armenian-content.md).content/posts/2026-10-13-khorovats-coals-ig.md
Wed 14 OctfacebookKhorovats on the coals (Facebook)Tell the older local Facebook audience what khorovats is and which meats and fish go on the skewer.content/posts/2026-10-14-khorovats-coals-fb.md
Thu 15 OctinstagramA glass of AreniStart the Cellar pillar with the one wine fact that is sourced and ours to tell, the oldest known winery at Areni (Barnard et al. 2011, research/2026-10-01_armenian-content.md).content/posts/2026-10-15-areni-pour-ig.md
Fri 16 OctfacebookComing in a groupReach group bookers on Facebook in the weeks when UK groups book, without a festive claim we can't yet make (most bookings fall in October and November, research/seasonal.md).content/posts/2026-10-16-groups-banquet-fb.md
Fri 16 OctinstagramYerevan khachapuri, stirred at the tableUse the khachapuri stir, a proven Caucasus food format (6,772,666 views, research/2026-10-01_armenian-content.md), on the version only our menu has.content/posts/2026-10-16-yerevan-khachapuri-ig.md
Sun 18 OctfacebookWhy there's borsch on an Armenian menu (Facebook)Give the older local Facebook audience the full story behind the menu, which reads better at length there than on Instagram.content/posts/2026-10-18-borsch-menu-map-fb.md
Sun 18 OctinstagramWhy there's borsch on an Armenian menuTell the one story about the menu no competitor can copy, the diaspora map, in the format people save (carousels get 9x the saves of single images, research/2026-10-01_what-works.md).content/posts/2026-10-18-borsch-menu-map-ig.md

Only you can do these 9

Context docs not yet imported 0

All context docs imported.

Assets needing consent 1

Briefs waiting on an asset 16

Slots inside 7 days with nothing drafted 0

None.

This week Sat 10 Oct – Fri 16 Oct

DateChannelPillarTitleStatusFile
Sat 10 OctinstagramtableLavash on the tonirawaiting-approvalcontent/posts/2026-10-10-lavash-tonir-ig.md Reel 12–15 s, 3 Oct item 1. TikTok cut in the file. If there's no wall shot, swap with 13 Oct.
Sat 10 OctgbptableLavash (Google post)draftcontent/posts/2026-10-gbp-drafts.md BLOCKED: Google Business Profile Manager access.
Sat 10 Octmeta-adscalendarFestive menu from 1 December (teaser, two ads)draftcontent/ads/2026-10-10-festive-teaser.md Weekend ads: Faisal picks visuals Sat 10 Oct, then switches on. No festive prices or dishes.
Sat 10 Octmeta-adsroomThe room (one ad)draftcontent/ads/2026-10-10-room.md Weekend ads, same ad set. No "facing the Town Hall" until the window is checked.
Sun 11 OctinstagramroomThe room at nightawaiting-approvalcontent/posts/2026-10-11-room-at-night-ig.md Carousel, 6 frames, 3 Oct items 6 and 7. Pavement tables cropped out.
Sun 11 OctfacebooktableLavash on the tonir (Facebook)awaiting-approvalcontent/posts/2026-10-11-lavash-tonir-fb.md Reel 20–30 s, longer cut.
Mon 12 Octmeta-adsroomChristmas parties for offices and groups (two variants)draftcontent/ads/2026-10-12-christmas-parties.md not on the calendar
Tue 13 OctinstagramfireKhorovats on the coalsawaiting-approvalcontent/posts/2026-10-13-khorovats-coals-ig.md Reel 10–15 s, 3 Oct item 2. TikTok cut in the file.
Wed 14 OctfacebookfireKhorovats on the coals (Facebook)awaiting-approvalcontent/posts/2026-10-14-khorovats-coals-fb.md Reel 20–30 s.
Thu 15 OctinstagramcellarA glass of Areniawaiting-approvalcontent/posts/2026-10-15-areni-pour-ig.md Reel 10 s, 3 Oct item 5. No TikTok cut (alcohol).
Thu 15 OctgbpfireThe grill (Google post)draftcontent/posts/2026-10-gbp-drafts.md BLOCKED: Google access.
Fri 16 OctinstagramtableYerevan khachapuri, stirred at the tableawaiting-approvalcontent/posts/2026-10-16-yerevan-khachapuri-ig.md Reel 12–15 s, 3 Oct item 3. TikTok cut in the file.
Fri 16 OctfacebookroomComing in a groupawaiting-approvalcontent/posts/2026-10-16-groups-banquet-fb.md Reel 10–15 s, meze from overhead, 3 Oct item 8. No festive wording.

Numbers week 2026-W40

Week 2026-W40, recorded 2026-10-04. Sources: meta_ads: none · instagram: manual · facebook: manual · brevo: none · gbp: none

The six stats (these cross to the portal)

StatValuePreviousChange
Instagram followers2,152——
Reach, 7 days———
Newsletter subscribers———
Email open rate———
Enquiries from ads———
Cost per enquiry———

Posts (internal)

No post numbers this week.

Ad creatives (internal)

No ad numbers this week.

Email (internal)

No email numbers this week.

Google Business Profile (internal)

CallsDirection requestsWebsite clicks
———

Notes: Baseline week, counts read from the public profiles in Chrome on Sun 4 Oct 2026 (no Insights access). Instagram @armenianrestaurantbar: 2,152 followers, 114 following, 139 posts, last post 4 Sep 2026, nothing posted this week. Facebook /armenianrestaurantbar: shown as 2.3K followers, 151 following, 98% recommend (542 reviews), last post 4 Sep 2026. X @ArmenianTaverna: 161 followers, last post 6 Jul 2019. No TikTok account found. No ads running (Ad Library shows only inactive ads, last one ended 9 Feb 2026). We published nothing this week, so posts and ads are empty. Reach and Business Suite numbers need Meta admin access. Detail: research/2026-10-04_baseline-social.md.

Next two weeks Sat 17 Oct – Fri 30 Oct

DateChannelPillarTitleStatusFile
Sun 18 Octinstagram58-yearsWhy there's borsch on an Armenian menuawaiting-approvalcontent/posts/2026-10-18-borsch-menu-map-ig.md Carousel, 6 frames. Borsch and pelmeni stills aren't on the 3 Oct list.
Sun 18 Octfacebook58-yearsWhy there's borsch on an Armenian menu (Facebook)awaiting-approvalcontent/posts/2026-10-18-borsch-menu-map-fb.md Album.
Mon 19 Octmeta-adsfireStart here (Ad A)draftcontent/ads/2026-10-19-start-here.md MOVING: the Monday after Page access. Traffic to /book, one ad set, £6.45/day shared, 25-65+. Steps aside 16 Nov - 23 Dec.
Mon 19 Octmeta-adscalendarEarly Bird (Ad B, until the festive menu lands)draftcontent/ads/2026-10-19-early-bird.md MOVING: same Monday. No price or dish list until Arman confirms. Replaced by The long table the Monday after the festive menu lands; Fri 13 Nov at the latest.
Tue 20 OctinstagramtableHow to eat khinkalinot-drafted Reel 15 s, hands only, 3 Oct item 4. TikTok cut. Drafted next weekend.
Tue 20 OctfacebookcalendarEarly Bird, weekday lunchnot-drafted No price: £21 or £19.95 is unconfirmed. Confirm the dish list too (menu.md and copy-rehaul.md differ).
Tue 20 OctfacebookcalendarChristmas groups and the festive menunot-drafted BLOCKED: needs the festive menu and trading days from Arman. Extra slot, not in the mix. Becomes an Instagram carousel, a Facebook event and the November ad when it unblocks.
Wed 21 OctgbpcalendarEarly Bird (Google offer post)not-drafted BLOCKED: Google access. No price.
Thu 22 OctinstagramcalendarEarly Birdnot-drafted Carousel, 3 frames. No price. Last full month before the 15 Nov pause.
Thu 22 OctfacebooktableHow to eat khinkali (Facebook)not-drafted Reel.
Fri 23 OctinstagramfireOff the skewer, at the tablenot-drafted Reel 8–12 s, the table end of 3 Oct item 2. TikTok cut.
Sat 24 OctfacebookfireOff the skewer, at the table (Facebook)not-drafted Reel.
Sun 25 OctinstagramroomThe clocks went backnot-drafted Reel 15 s: the room filling up after dark, 3 Oct item 6. Halloween in the City weekend: no tie-in.
Tue 27 OctinstagramfireTavari shish: ribeye on the skewernot-drafted Reel. Needs a ribeye skewer on camera (ask on 3 Oct). TikTok cut.
Tue 27 OctfacebookcellarA glass of Areni (Facebook)not-drafted Reel. Over-25 rule for anyone drinking.
Thu 29 OctinstagramcellarThe oldest known winery is in Areninot-drafted Carousel, 5 frames: the Areni bottles on the list, same light.
Thu 29 OctfacebookcalendarTwo minutes from the marketsnot-drafted The markets open Fri 6 Nov. Albert Square runs to 3 Jan. No festive claims.
Thu 29 OctgbpcalendarThe markets, two minutes away (Google post)not-drafted BLOCKED: Google access.

Assets

10 assets indexed · 10 photo · index updated 2026-10-02

Recently added (14 days) 10

IdFileTypeSubjectTagsPeopleConsent
A0003website: assets/hero/bar-hero-bg.jpgphotoThe bar straight on in late sun: green marble wall, four brass arched mirrors, five leather stools; a couple on stools 3 and 4 with their backs to the camera, an Aperol spritz and a margarita.bar, couple, cocktails, sun, pillar:cellargenerated couple, backs to camera, no real peoplen/a
A0004website: assets/people/arman-and-wife.jpgphotoArman and Arusyak seated on two bar stools facing the camera, the back bar soft behind them.owners, portrait, bar, pillar:58-yearsArman and Arusyak (real people, regenerated from their earlier photo)Approved for the website by Faisal, 28 Sept 2026; Arman and Arusyak's own sign-off not recorded
A0005website: assets/exterior/restaurant-outside.jpgphotoThe frontage on Princess Street with the round sign, the arched windows and the pavement tables and planters.exterior, frontage, sign, pillar:58-yearsnonen/a
A0006website: assets/story/sign-sunlight.jpgphotoThe brass rosette and ARMENIAN / BAR - RESTAURANT - LOUNGE lettering on the white wall in a pool of low sun; 2.36:1 panorama.sign, brass, logo, pillar:58-yearsnonen/a
A0007website: assets/drinks/house-white.jpgphotoA glass of white wine on the marble bar, the back bar and flowers soft behind, evening.wine, white, bar, night, pillar:cellarnonen/a
A0008website: assets/drinks/house-rose.jpgphotoAs A0007, rosé.wine, rose, bar, night, pillar:cellarnonen/a
A0009website: assets/drinks/house-red.jpgphotoAs A0007, red, in a larger glass.wine, red, bar, night, pillar:cellarnonen/a
A0010website: assets/people/chef-amir.jpgphotoAmir in a white chef's shirt, leaning on the onyx counter at the pass, the kitchen behind.kitchen, people, pillar:fireAmir (real person, kitchen)MISSING
A00012026-09-26_room_waiter-pass_01.jpgphotoMain dining room from behind the POS. Late-afternoon daylight, eight diners at three tables, waiter blurred mid-stride carrying two plates, kentia palm foreground right, NeroPay screen on the POS.room, pos, waiter, daylight, neropay-screen, pillar:roomgenerated diners and waiter, no real peoplen/a
A00022026-09-26_booth_mountain-toast_01.jpgphotoFour friends toasting in the middle booth under the mountain-peak arch mural, night flash look. Espresso martini, Aperol spritz and mojito touching, Armenian brandy arriving late. Khorovats, khinkali, dolma, khachapuri, lavash and pomegranate salad on the table.booth, toast, cocktails, brandy, night, flash, friends, pillar:roomgenerated diners, four women, no real peoplen/a

Most used 5

IdFileUsesLast used
A0005website: assets/exterior/restaurant-outside.jpg4
A0003website: assets/hero/bar-hero-bg.jpg2
A0004website: assets/people/arman-and-wife.jpg2
A0006website: assets/story/sign-sunlight.jpg1
A0007website: assets/drinks/house-white.jpg1

Unused for 30+ days 0

None.

Research

Latest findings 0

No dated research files yet. The intel agent writes research/YYYY-MM-DD-topic.md.

Coming in the next six weeks 6

DateWhatRelevancePlanned?Source
Sat 10 OctHoly Translators' Day (Targmanchats): Mesrop Mashtots, Sahak Partev, the Armenian alphabetArmenian church feast, listed as an observance in Armenia, not a public holiday. Falls on the second Saturday of October. No treatment set in pillars.md. **Check the date against the Armenian Church calendar.**on calendarCalendarific, https://calendarific.com/holiday/armenia/translators-day (2026: Sat 10 Oct); Armenian Prelacy, 2025-10-09, https://armenianprelacy.org/2025/10/09/feast-of-the-holy-translators/ (not fetched)
Sat 24 OctHalloween in the City weekender, Sat 24 – Sun 25 Oct (CityCo / City Centre BID). Free, family-focused, with an 8-day monster trail (the page does not give the trail's dates).City-centre footfall. The named locations are Exchange Square, Manchester Arndale, Mayfield and Medlock Square. **Albert Square is not named.**on calendarCityCo, announcement 2026-09-17, https://cityco.com/halloween-in-the-city/
Sun 25 OctClocks go back (BST ends at 2am; GMT from then)Dark evenings from here on.on calendarRoyal Observatory Greenwich, https://www.rmg.co.uk/stories/time/when-do-clocks-go-back
Fri 6 NovManchester Christmas Markets open (Fri 6 Nov). 10 locations, 210+ stalls. **Albert Square** has the 50 m Ferris wheel, the helter-skelter, food, drink and craft stalls, and a new Manchester Christmas Markets pop-up pub. There is a new site at Lincoln Square, off Brazennose Street. The other markets close Tue 22 Dec; Albert Square and Cathedral Gardens stay open to Sun 3 Jan 2027.**Confirmed.** Opens 6 Nov, not ~7 Nov as in pillars.md and strategy.md, and runs to 3 Jan on Albert Square, not 22 Dec. 2026 opening hours have not been published in the sources seen. Background: in 2025 the Town Hall works let two-thirds of the square reopen, and the 2025 Albert Square market ran 7 Nov 2025 – 4 Jan 2026. The Town Hall building is due to reopen in spring 2027.nothing plannedManchester's Finest, 2026-09-11, https://www.manchestersfinest.com/christmas/manchester-christmas-markets-to-return-across-10-city-centre-locations-for-2026/ ; The Manc, 2026-09-11, https://themanc.com/news/manchester-christmas-markets-2026-opening-date-announced-including-new-spots/ ; Manchester Wire, 2026-09-12, https://manchesterwire.co.uk/dates-locations-confirmed-for-this-years-manchester-christmas-markets/ ; 2025: Manchester's Finest, 2025-08-28, https://www.manchestersfinest.com/?p=254564 ; Town Hall: TravelMole, 2026-01-05, https://www.travelmole.com/news/manchester-town-hall-spring-2027
Sat 7 NovCouncil firework displays return (Sat 7 Nov) at Wythenshawe Park, Heaton Park and Platt Fields Park: low-noise display at 5pm, main display at 8pm, lantern paradesBonfire weekend. These are park events: **no city-centre display announced.**nothing plannedManchester Wire, 2026-09-16, https://manchesterwire.co.uk/free-firework-displays-are-returning-to-three-manchester-parks-this-november/
Sun 15 NovEarly Bird pauses (not available 15 Nov – 1 Jan)Calendar pillar: last call in early Nov; no Early Bird promotion in the window.nothing plannedHANDOVER §2; business.md

Competitor scan

Last scan Sun 4 Oct

Arman tracker updated 2026-09-28

Commercial (never crosses to the portal)

ItemStatusNote
Staged payments confirmednot confirmed
Start date confirmed (2026-10-01)not confirmed
Written contractnone — proposal onlyProposal only as of 13 Sept 2026. Faisal chases.

Access 3

AccessStatusBlocksSince
Meta Business Suite adminnot grantedThe entire £390 Meta ads line2026-09-13
Google Business Profile manager accessnot grantedThe Google Business Profile plan (2 hours of ready work)2026-09-13
Brevo account (Arman creates, invites Faisal)not grantedThe entire £60 email line; the website sign-up form stays off2026-09-13

Other things Arman owes us 7

Parked with other people 7